Real Estate Media Packages
Focus: Attracting Buyers, Showcasing Property & Location
Aerial Showcase Starter Package
Ideal Client Profile (ICP): Individual real estate agents handling standard residential listings, smaller brokerages with budget-conscious marketing strategies.
Pains & Problems Solved: Difficulty making listings stand out online, lack of engaging visuals, inability to showcase property size and layout effectively.
Deliverables:
5-7 High-Resolution Aerial Photographs: Professionally captured and edited still images showcasing the property from key elevated angles. Examples include:
A clear front-facing shot highlighting curb appeal.
An overview of the backyard and any significant features (pool, patio, landscaping).
Side and rear perspectives demonstrating the property's footprint on the lot.
An elevated oblique angle showing the property in relation to neighboring houses and the street.
A top-down view illustrating the roofline and overall layout.
(Optional) A shot highlighting proximity to a nearby park or amenity.
1 x 30-60 Second Highlight Video (Aerial Focus): A smoothly executed video primarily featuring dynamic drone shots of the property. Examples include:
A slow reveal shot approaching the property.
An orbital view circling the house, showcasing all sides.
A fly-over emphasizing the backyard space.
Smooth transitions between key aerial perspectives.
(Optional) Text overlays highlighting key features (e.g., "Large Backyard," "Corner Lot").
Value Proposition: Provides immediate visual impact for online listings and social media, offering a unique perspective that attracts more attention than ground-level photos alone. Helps buyers quickly understand the property's layout and setting.
Pricing Range: $250 - $500
Downloadable Asset/Lead Magnet: "7 Ways Aerial Photography Can Sell a Home Faster" (PDF Guide)
Location & Lifestyle Package
Ideal Client Profile (ICP): Real estate agents marketing properties in desirable neighborhoods, highlighting community amenities and lifestyle benefits.
Pains & Problems Solved: Difficulty conveying the value of the location, inability to showcase nearby amenities effectively, attracting buyers specifically interested in the neighborhood.
Deliverables:
8-10 High-Resolution Aerial Photographs: Including property-focused shots from the "Aerial Showcase Starter" package, plus wider area shots. Examples include:
Aerial views showing the property's proximity to key neighborhood features (parks, schools, shopping centers, public transport).
Elevated street views showcasing the neighborhood's character.
(Optional) Panoramic aerial views capturing the broader surroundings and landscape.
1 x 60-90 Second Video (Property & Location Focused): A video that seamlessly blends aerial views of the property with shots of the surrounding neighborhood and key amenities. Examples include:
Starting with an aerial view of the property and smoothly transitioning to nearby parks or schools.
Using drone fly-bys to connect the property to local points of interest.
(Optional) Incorporating text overlays indicating distances to amenities or highlighting neighborhood features.
1 x Aerial Virtual Tour Integration Plan (PDF Document): A concise guide outlining best practices for integrating the aerial photos into existing virtual tour platforms to provide an enhanced spatial understanding for online viewers. Includes recommended placement and captions.
Value Proposition: Goes beyond the property itself, showcasing the lifestyle and convenience of the location, attracting buyers who prioritize community and amenities. Enhances virtual tours with a crucial aerial perspective.
Pricing Range: $400 - $700
Downloadable Asset/Lead Magnet: "Maximize Your Listing's Appeal: A Guide to Drone Photography for Location Marketing" (PDF Guide)
Luxury Aerial Portfolio Package
Ideal Client Profile (ICP): High-end real estate agents and luxury property developers marketing exclusive estates and significant properties.
Pains & Problems Solved: Difficulty conveying the scale, grandeur, and unique features of luxury properties, needing high-impact visuals for discerning buyers.
Deliverables:
12-15 High-Resolution Aerial Photographs: Comprehensive coverage of the property and its extensive grounds, emphasizing architectural details, landscaping, and unique features (e.g., private lakes, equestrian facilities). Examples include:
Multiple elevated perspectives highlighting the architectural design.
Detailed aerial views of expansive gardens, pools, and outdoor living spaces.
Shots showcasing the property's privacy and seclusion.
(Optional) Twilight or dawn aerial photography for dramatic lighting and atmosphere.
1 x 90-120 Second Cinematic Aerial Video: A professionally edited video with smooth, cinematic drone movements, incorporating music, subtle text overlays highlighting key selling points, and potentially showcasing the property during different times of day.
1 x Dedicated Property Landing Page Integration Plan (PDF Document): Detailed recommendations on how to strategically utilize the high-quality aerial photos and video on a dedicated property landing page for maximum visual impact and buyer engagement. Includes suggested layout, image sequencing, and video placement.
Optional Add-on: 360° Aerial Panoramas providing interactive views of the property and surroundings.
Value Proposition: Creates a stunning and immersive visual experience for luxury buyers, conveying the exclusivity and exceptional features of high-end properties, justifying premium pricing.
Pricing Range: $700 - $1500+
Downloadable Asset/Lead Magnet: "Elevate Your Luxury Listings: The Ultimate Guide to Drone Photography and Video" (PDF Guide)
Commercial Real Estate Aerials Package
Ideal Client Profile (ICP): Commercial real estate agents, brokers, and developers marketing office buildings, retail spaces, industrial complexes, and multi-use properties.
Pains & Problems Solved: Difficulty showcasing the scale, location, and accessibility of commercial properties, attracting investors and tenants, and highlighting key features.
Deliverables:
8-12 High-Resolution Aerial Photographs:
Elevated views displaying the property's size, layout, and surrounding context.
Shots highlighting access roads, parking areas, and transportation links.
Views showcasing nearby amenities, business districts, and points of interest.
1 x 60-90 Second Commercial Property Video:
A professional video showcasing the property and its strategic location.
Emphasis on accessibility, traffic flow, and surrounding infrastructure.
(Optional) Graphics or text overlays highlighting key data (square footage, occupancy rates).
Zoning and Development Context Report (PDF Document):
A summary of relevant zoning information and potential development opportunities, visualized with aerial imagery.
Value Proposition: Provides essential visuals for marketing commercial properties, attracting investors, and showcasing the property's strategic advantages.
Pricing Range: $600 - $1200+
Downloadable Asset/Lead Magnet: "Sky High Potential: Using Drone Photography to Market Commercial Real Estate" (PDF Guide)
Undeveloped Land Aerials Package
Ideal Client Profile (ICP): Real estate agents, brokers, and developers marketing undeveloped land for residential, commercial, or industrial use.
Pains & Problems Solved: Difficulty conveying the size, topography, and potential of undeveloped land, attracting developers and investors, and visualizing development possibilities.
Deliverables:
10-15 High-Resolution Aerial Photographs:
Wide-area views showcasing the land's boundaries, size, and shape.
Elevated perspectives highlighting topography, natural features, and potential building sites.
Shots demonstrating the land's access to roads, utilities, and surrounding infrastructure.
1 x 90-120 Second Land Highlight Video:
A video showcasing the land's key features, potential uses, and surrounding environment.
(Optional) Overlays visualizing potential development layouts or infrastructure.
Land Development Visualization Guide (PDF Document):
Examples and best practices for using aerial imagery to create visualizations of potential developments on the land.
Value Proposition: Provides crucial visual information for marketing undeveloped land, helping developers and investors assess its potential and visualize future projects.
Pricing Range: $500 - $1000+
Downloadable Asset/Lead Magnet: "Unlock Land Potential: Drone Photography for Marketing Undeveloped Land" (PDF Guide)